Crowdsource request: Help our dialogue with leaders in academic medicine regarding social media

Originally posted on April 1, 2013

By Ted Eytan, MD

I have been invited by the Association of American Medical Colleges (@aamctoday) to join social media superstar physicians Vinny Arora, MD (@futuredocs) and Bryan Vartabedian, MD (@Doctor_V) in leading a discussion about social media at the (love the acronym):

2013 “Joint Gathering of the COD, COTH/CMOG, and the GFP

…in my hometown-adjacent, Scottsdale, Arizona, this Saturday.

I am soliciting your opinion/participation in this post – What do you think the leaders in the audience should hear? If you’re going to be in the audience, what would you like to talk about?

That’s the ask. Now some details (more info at this link):

  • COD = Council of Deans
  • COTH = Council of Teaching Hospitals
  • CMOG = Chief Medical Officers Group
  • GFP = Group on Faculty Practice

The 2013 Joint Gathering of the COD, COTH/CMOG and GFP brings medical school deans, teaching hospital CEOs, chief medical officers, and practice plan leaders together to shape future business, clinical, and education models while sustaining our commitment to quality care. Tomorrow’s health care will require both vision and courage to change, and this meeting will emphasize bold, collective, and creative approaches built around organizational commitment.

The plenary sessions are complemented by a series of eight discussion breakout sessions that allow for deep dives into forward-thinking topics including merging cultures, effective leadership, leveraging the workforce, leading with a vision, critical analysis, innovation, and maximizing communication.

I’ve put together a group of images to show in just 6 (six) minutes because this is a dialogue not a monologue, and these are below, to stimulate our thinking. Vinny and Bryan will be doing the same.

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We are coming to this discussion with mindfulness about of the triple mission of excellence in education, patient care, and research. The organizations we represent engage in a combination of each, albeit in different proportions, which creates different opportunities to use social media to serve society better.

Ask anything you’d like, share your experiences, future visions, and innovative ideas in the comments below, via twitter, today, tomorrow, during, after.

If you are coming to the meeting and would rather share your thoughts with us in person, we will be most excited to have you join us, we’ll be at

2:00-3:15 pm MST in  (Breakout session G ) , and again from 3:30-4:45 pm MST (Breakout session P), in the Castillo Lucena Room on Saturday, April 6.

Remember, this is a dialogue, social media = listening (tweet us!).

0 thoughts on “Crowdsource request: Help our dialogue with leaders in academic medicine regarding social media

  1. Your slides and approach seem right for stimulating discussion/dialogue, but I hope you will spend some time on the Kaiser business/health model and why, in my opinion, it works in ways that Accountable Care Organizations are unlikely to achieve. My short version of Kaiser’s success is that it has taken the position that it can keep the subscriber/member well enough and satisfied enough that he/she will renew their membership year after year. Essentially, Kaiser places a bet with the subscriber and it is up to Kaiser to win the bet using every possible tool, i.e., research, and Kaiser/subscriber encounter to do so.

    Somehow this straight forward but effective model has eluded most health policy makers and analysts, politicians. and the professional and lay publics.

  2. Dear James,

    Thanks for your comment and for taking a look!

    In putting this together I decided to talk about how the Kaiser Permanente model results in its approach to social media, which is designed to support member health and satisfaction.

    And…to your point, people like me are on a mission to help make the best care models less elusive by connecting people interested in them to us, via social media.

    In the ACO space, speaking of social media, I can recommend @accountableDOCS on twitter, which are the Council of Accountable Physician Practices.

    Thanks for your support and stay tuned for the meeting hashtag, so you can also comment on the use of social media by my co-panelists and how it supports their mission too,


    1. I will be interested in the meeting report. As a non-social media person, I hope it is released in a format that I can access.

  3. Dear James,

    I have to tell you the good news – if you commented on this blog, you are a social media person :). It sounds like you will not be at the meeting – if you were, I would advise that this is a great environment to try out the tools. If you’re not, then maybe you could try them out anyway – we now have a hashtag : #AAMCJtMtg – see if you can learn how to follow a hashtag on the iDevice or computer of your choice…and tweet us!